The shoe phenomenon has become a fashion dynasty since it's first release in 1985. The black/red model was banned by the NBA due to NBA color rules and this actually helped to create more publicity and more interest for the shoes. Whether this was a marketing ploy from Nike or not, it helped to generate the interest that, to date, has supported nineteen different Jordan shoes, retro versions, and limited editions. Every year a new pair releases. They are exremely popular. And Air Jordan does not create just shoes, it also makes shirts,shorts, sandles, socks, backpacks, hats, gear etc.